Before we begin talking about the Unknown Comics’ recommended tools for social media marketing I just want to inform you that the previous article talks about the various recommended practices and strategies for using social media to sell to comic readers. Be sure to give that a read. I think it helps with preparing a strategy.
This article will discuss the various tools and resources available to comic creators to use social media for marketing and selling their comics effectively.
I won’t be going into too much detail as I would strongly recommend you do some research (for which I’ll be linking to below).
If you’re planning to tweet a minimum amount of times in one particular day and you know generally what you’re already planning on saying and when to say it, you could probably benefit from using a social media scheduling tool.
If you wanted my vote, I’d say use Buffer (who woulda guessed).
As a comic creator, you already have tons of original images that you have at your disposal. From early character designs to finished products.
The thing is you probably have other types of images you’re going to need. Anything from blog post posters (it can help generate new leads if you have a blog) to crowdfunding banner ads.
If you’re a comic artist, good news for you, you probably don’t need to worry too much about this.
On the odd chance you’re not an artist or graphic designer like yours truly and you don’t have the spare change to commission other graphics you probably can benefit from Piktochart.
This lovely little tool for social media marketing can help with creating all sorts of graphics and promotional posters to help push your work out into the world.
Friends and Followers
Use Your Friends
I probably wouldn’t want to call them tools for social media marketing, but they are a valuable resource.
Your contacts, your peers, and your friends are a great asset to have whether you’re starting out or if you’re a veteran comic creator.
Don’t be afraid to use your own personal social media accounts to promote your work.
Just keep in mind that you may want to consider using a different tone considering than you would on your brand’s social media accounts. You know, since you’re talking to your own personal crowd.
Following Lots of People Is A Good Thing
A popular misconception with a lot of people who use social media to manage brands and sell is that they think that following a lot of people is bad. They often believe that you’re just following people because you want them to follow you back.
I’m here to tell you that it’s not a bad thing.
One thing you’re probably trying to do with your social media accounts is to spread awareness of yourself, your brand, or of your comic.
When people receive a notification that you’re following them guess what happens. They probably just heard about you for the first time. This is a good thing. It gives them an opportunity to learn more about you.
Just remember to follow people you want to follow and engage with. Whether it’s because you like their content or you feel like they would like your work and what you have to say.
Keep Yourself Up To Date
Very important. The world of social media marketing is changing every day. It’s essential that you stay up to date with what direction things are going at.
Your best bet is to sign up for blogs, follow reliable blogs (like Buffer’s for example), forums, and online groups that focus on using social media to promote and sell stuff.
I personally follow a few groups on LinkedIn. I find it helpful to simply go to the group once a week and update myself on what’s going on. If you’re going to start doing a search for relevant groups about social media just type “Social Media” and I’m sure you’ll find something (there are even groups for comic creators!).
This way you can determine if you should revisit your strategy for using social media.
There you have it. Already you know of the various resources available to help you design an effective strategy for your social media marketing. You’ve also now have been introduced (maybe even re-introduced) to a couple of tools for social media marketing and some very helpful resources.
So now that I’ve covered social media marketing. I wonder what’s next.